October 9, 2025

CreditToFinance

Finance News at your Fingertips

Without Fans, Some College Football Games Won’t Make Financial Sense

When Alabama and Southern California agreed to kick off the season on Sept. 5 in Arlington, Texas, the one certain winner seemed to be the host — the Dallas Cowboys’ owner, Jerry Jones, whose Labor Day weekend game has become a college football staple. Alabama would earn a flat fee of $6 million, according to an agreement the university signed, and U.S.C. was likely to bank a similar amount. But if the teams drew anywhere near the 81,359 fans…